San Gabriel Valley, CA — Est. Monrovia

CHRIS
LOOS
MEDIA

Music · Media · Movement

Community architect. Youth advocate. Music industry executive. Twenty-plus years of building something real — in radio, in the community, in music, in people. From 92.3 The Beat to relaunching KDAY on the FM dial. From the Duarte Parks & Recreation to founding commUNITY reIMAGINED. Non-mainstream by design. People's champ by nature.

Book / Connect The Story Press Kit

The Story

From a Small Town, to the Big Stage

Son of immigrants from Sri Lanka. First generation American. Raised in the San Gabriel Valley — Pasadena, Monrovia, the kind of community that gets inside you and stays there.

Quiet kid. Shy observer. Basketball gave him a voice. It took him overseas, brought him back, and left him staring at a blank page — until his cousin handed him a pamphlet for Pasadena City College's communications program.

"I've always worked for the underdog radio station. I do things that are important to me. Impact is way more important to me than being popular."

Radio became the vehicle. From internships at KIIS FM and 92.3 The Beat to full-time gigs in Bakersfield and the Inland Empire. Then Los Angeles — where he relaunched KDAY on the FM dial and brought his mentor Julio G back to the airwaves. Full circle. Dream achieved.

But the work was never just about radio. It was always about people. Young people. Community. Art. The belief that creativity is the throughline connecting everything worth doing.

Early

Monrovia High School

SGV raised. Basketball. Shy kid finding his footing.

Pasadena City College Radio

First show. The spark. Communications program changed everything.

2000s

Kiss FM + 92.3 The Beat

Internships became a career. Produced Julio G's night show at The Beat.

Bakersfield + Inland Empire

Coaching kids at Duarte Parks & Rec before beginning his radio journey. Then full-time on-air talent.

KDAY FM Relaunch

Brought Julio G back. Full circle moment. The dream, delivered.

Now

Community Builder + Music Executive

commUNITY reIMAGINED. iDream Society. Real Talk. Art projects incoming.

What I Do

Three Lanes. One Throughline.

Music Industry

Twenty-plus years in radio and music — not chasing mainstream, but building something real. From producing Julio G's night show at 92.3 to launching KDAY on FM. Music executive rooted in the culture, not the politics.

Radio Artist Relations Music Exec KDAY 92.3 The Beat

Community

Founder of the iDream Society. Now the driving force behind commUNITY reIMAGINED — a nonprofit empowering communities through collaboration, shared resources, and civic engagement. Civics Class with Cookies. Annual House Party at the Park. City council recaps with KGEM-TV.

Community Reimagined iDream Society Youth Advocate Civic Engagement

Art & Media

Art & Graffiti. Letters were always dope. Hosted Real Talk podcast — 21 episodes of unfiltered, honest conversations about life, community, creativity, and doing the work. Art projects in the chamber. More media coming. The brand now has its voice.

Real Talk Podcast YouTube Visual Art Speaking

New episodes coming

The Podcast

Real Talk

21 episodes. No filter. Always honest, always real. Loos talks about waking up earlier, protecting your energy, creating fearlessly, killing them with kindness — the stuff that actually matters and nobody says out loud.

The podcast took a pause. New episodes are incoming. If you've never heard it — start anywhere. Every episode hits.

Listen on Apple Podcasts

Ep.1

Doing versus Knowing

Real Talk Podcast

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Ep.2

Don't Sleep on Yourself

Real Talk Podcast

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Ep.3

Always Confident, Never Arrogant. Be Humble.

Real Talk Podcast

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Ep.4

Never Start the Day with Your Phone

Real Talk Podcast

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Ep.5

Why Not Start Today?

Real Talk Podcast

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Ep.6

A Solution for Everything

Real Talk Podcast

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Ep.7

Here's How I Find Time

Real Talk Podcast

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Community Reimagined

Do Something.

commUNITY reIMAGINED is a community-based nonprofit that empowers people through collaboration and shared resources. Born from iDream Society, grown into something bigger. Chris built it with a simple belief: stop complaining. Get involved. Do something for your community, your neighbor, your family, yourself.

Not a sermon. Not a lecture. Just people who are doing the work creating new ways for other people to do the work alongside them.

Time

Show up. Volunteer. Be present where it matters.

Finances

Fund the work that can't wait on grants.

Skills

Bring what you know. Every skill has a place here.

Resources

Connections, space, materials. Anything that helps.

Annual House Party at the Park

Community building through gathering. Every year, same commitment — bring people together and remember why neighborhoods matter.

Civics Class with Cookies

Young people teaching adults what civic engagement actually looks like. Flip the script. Let the kids lead.

City Council Recaps with KGEM-TV

Local public access television. Real recaps. Keeping the community informed about the decisions that affect them.

iDream Society

The teen division. Digital Dreamers Academy. Teaching young people to create fearlessly with the tools of the industry.

CHRIS
LOOS
MEDIA